Kellogg’s Recharge Bar

Join Kellogg’s and Chef, owner and founder of Milk Bar, Christina Tosi, as they bring the Recharge Bar to New York City and enjoy FREE treats! Christina will unveil her unique and delicious combinations of protein and grains including; The King, Banana Nut, Pistachio Lemon, Cinnamon-Apple, Berry Au-Lait and the Tropical Mermaid.  Combinations include Kellogg’s favorites – Kellogg’s Frosted Mini-Wheats®, Kellogg’s Raisin Bran®, Special K® Original®, All-Bran Bran-Buds® and Kellogg’s Frosted Flakes® – combined with extra protein – skim milk, 2% milk, Milk Bar cereal milk™ – and topped off with tasty, innovative flavor boosts such as ground coffee, lemon zest, almond butter and fruit.

While enjoying a Tosi-created protein and grain combination, or mixing their own customizable mix of Kellogg’s cereal and milk, visitors can experience performances from the following celebrities throughout the week:

• Tuesday, June 24: Emmy-award nominated physician, Dr. Travis Stork, celebrity chef, Christina Tosi, andKellogg’s welcome families to the grand opening of Kellogg’s Recharge Bar – serving up tasty protein and grain combinations.
• Wednesday, June 25: Grammy award-winning group, The Roots, will energize families in attendance with a one-of-a kind, cereal-and-milk-inspired performance of the Kellogg‘s cereal and milk song.
• Thursday, June 26: Emmy award-winning choreographer Derek Hough will put his energy into action by revealing and teaching the cereal and milk dance move.
• Friday, June 27: Meet and greet with iconic Kellogg’s characters, Cornelius “Corny” Rooster and Tony the Tiger.

Located at 1701 Broadway Avenue, on W 54th Street and Broadway, the Kellogg’s Recharge Bar will be open to the public for free June 24-27, from 7 a.m. to 2 p.m. daily. Attendees can enjoy a free breakfast of Kellogg’s new cereal and milk combinations, alongside exciting performances from top celebrities. Seating is limited, so those arriving will be granted access on a first come, first serve basis.