When:Monday August 8, 2011- Friday, September 30, 2011
Time:10:00 am – 9:00 pm
In celebration of its 1969 Fall Denim Collection, Gap will launch its first-ever gourmet taco truck, aptly named “Pico de Gap.” From August through September, the fully outfitted “Pico De Gap” Taco Truck will roll into New York City at local Gap stores and will pop up at special events, street festivals, neighborhood bars and other hot spots.
To Kick off its culinary adventure Gap will be treating New Yorkers to a custom menu “designed” by New York Times best-selling author Katie Lee. Katie’s unique tacos will be only $1.69 and will include two tacos and a beverage, or free with proof of a same-day Gap denim purchase. In addition, each order will include a coupon for $20 off the new 1969 denim collection and some lucky orders will even include a special coupon redeemable for a free pair of 1969 jeans up to $90.00.
Here’s a few places where the truck is scheduled to be (locations/times subject to change — please watch Twitter for the latest):
August 10:Movies in Riverside Park 8:30PM Return of the Swamp Thing (1989)
August 17: Movies in Riverside Park 8:30PM Mars Attacks! (1996)
August 20–21:Afro Punk Festival (VIP AREA) All Day
August 25: The Art of Brooklyn Festival 6PM-11PM
September 10: Westside County Fair 1PM-6PM