Gap Hosts Nationwide Simultaneous Acoustic Event

When:Thursday August 20, 2009
Time:7:00PM–9:00PM
Cost:Free

Dion Roy will be performing at:
Howard Beach, NY from 7-9pm at the Gap Store!
CROSS BAY PLAZA
16020 CROSSBAY BLVD
HOWARD BEACH, NY 11414
(718) 323-4795

Marc Broussard will be performing at:
680 5th Ave. [btw. 53rd and 54th]New York, NY 10019
(212) 977-7023

Cassidy will be performing at:
1466 Broadway [@ 42nd Street]New York, NY 10036
(212) 382-4500

Tonight, on the eve of its anniversary, Gap is celebrating its employees and customers by hosting a nationwide simultaneous acoustic concert in its more than 700 stores nationwide from 7:00 to 9:00 p.m. local times.

Local musicians will be performing at stores while shoppers check out Gap’s all-new 1969 Premium Jeans collection, starting at $59.50. In addition to a free concert from local fan-favorites, shoppers will also receive special discounts including $20 off their favorite pair of jeans and 15 percent off their entire purchase.

“Music has always been an integral part of Gap – from musicians participating in our ad campaigns, to musicians performing in our stores, to the way music is infused into the very soul of Gap,” said Ivy Ross, EVP, Gap Marketing. “We are celebrating our legacy in music and jeans tonight with our live, in-store acoustic concerts from coast-to-coast. We are opening the doors at every Gap store in support of talented musicians and inviting shoppers to experience America’s best premium jeans.”

Gap is hosting special parties at Gap stores in New York, Los Angeles, Chicago, San Francisco, Nashville and Minneapolis featuring well-known artists including Cassidy, Marc Broussard, and Dion Roy.

Each participating performer will receive a free pair of 1969 Premium Jeans and one lucky artist will win a recording session with music legend, John Alagia [www.johnaglia.com]. Gap is also awarding its more than 30,000 dedicated employees with 50 free downloadable tracks to be selected from songs submitted by each of the 700+ bands performing.

In celebration of its new 1969 Premium Jeans, Gap is encouraging fans to declare what they were born to do by participating in the interactive Facebook gallery at borntofit.com. Gap also launched the free StyleMixer iPhone App, a social shopping app enabling users to mix and match clothes, find inspiration, get advice and unlock special denim discounts when users are near a store.

About Danielle Clarke