When:Saturday, August 6, 2011
Where:Kiehl’s Flagship Store
109 Third Avenue
Tyson Beckford, former Le Mans racer Alain de Cadenet, Mark-Paul Gosselaar, Jason Lee, and other celebrities and motorcycle enthusiasts will join Kiehl’s President Chris Salgardo on a week-long ride through the scenic Northeast to raise awareness and funds for The Foundation for AIDS Research (AmfAR), in honor of its 25th anniversary, July 30-August 6. Along the way, the riders will be stopping at Kiehl’s stores to present checks, culminating in a barbecue block party at the flagship NYC store
-Motorcycle arrival by LifeRide participants and 160 New York-area motorcycle enthusiasts
-Check Presentation to amfAR by Chris Salgardo and LifeRide participants
-Music by Paul Sevigny
-BBQ by Union Square Events
-Kiehl’s LifeRide for amfAR cupcakes by Magnolia Bakery
-amfAR 25 cookies by Hope Faith & Gluttony
-Ping Pong from SPiN New York
-Special Celebration Discount
Support Life Ride for amfAR by donating $10 to amfAR with your cellphone.
Text LIFERIDE to 80888 and reply YES to confirm.
Depending on your carrier agreement, message and data rates may apply.
Your $10 donation will appear on your regular monthly phone bill.
For more information, click here.