Special K® Brand Challenge

When:Monday, January 3, 2011
Time:2:00 pm – 5:00 pm
Where:ABC Times Square Studios
7 Times Square
Manhattan, NY 10036
Cost:Free

Special K is inviting consumers will be invited to step onto a larger-than-life scale to reveal what they will gain when they lose weight in 2011. Rather than a number, the scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal.

Participants also will be invited to write their “gain” on Special K® cereal packaging, take a photo and share it with women just like them on the Special K® Facebook page.

Those who are able to attend and participate will receive a complimentary sample of Special K® cereal and cereal bars, in addition to giveaways including T-shirts, photo frames and coupons while supplies last.