Living Free NYC Big City, Small Pockets, No Problem! 
When:Sunday April 3, 2011
Time:8:00pm
Where:The Bell House
149 7th St.
Brooklyn, NY
Cost:Free
Think fast! Every waking moment involves choice. Android or iPhone? Pancakes or waffles? Boxers or briefs? Time to call it quits, or time for another drink? My place or yours? What exactly goes on in our brainswhen we’re confronted with so many options?
A leading pioneer in the new field of neuroeconomics, scientist and author Paul Glimcher uses the latest technology to uncover how brain biology controls decision-making. He asks: Why do wrongdecisions sometimes feel so right? Are other animals everirrational? Is money an outgrowth of our neural circuitry? What happens inside the brain when we choose to take risks?
The author of Foundations of Neuroeconomic Analysis andNeuroeconomics: Decision Making and the Brain, Dr. Glimcher is professor of Neural Science, Economics and Psychology at New York University and director of NYU’s Center for Neuroeconomics.
Before & After
–Groove to synapse-stimulating sounds
–Stick around for the cerebral Q&A
–Try our dopamine-spiked cocktail of the night
–Snag a signed copy of Paul Glimcher’s mind-blowing new book !
JUST ADDED! This brain-boggling evening will also feature a special performance by theremin player Jen Rondeau. Eerie and ethereal, the theremin is one of the earliest electronic instruments-and one that is mysteriously played without touching.