When: Tuesday, October 1, 2013-Friday, October 4, 2013
Where: Grand Central Terminal
Vanderbilt Hall East Side
42nd St., between Lexington and Madison
Nespresso, the worldwide reference in premium, portioned coffee, invites visitors to “Taste the Extraordinary” at the Nespresso Pop-Up Boutique in Vanderbilt Hall. From Tuesday, October 1st through Friday, October 4th, visitors can discover the perfection of coffee from Nespresso and interact with sleek, stylish machines that deliver the barista experience at home. Only 1-2% of the world’s top coffee meets Nespresso standards and the unique extracting process ultimately yields the unmatched quality, taste, and aroma profiles of Nespresso’s 21 Grand Cru coffees.
Visitors will also have the opportunity to interact with Nespresso in a unique and engaging way, with a digital installation titled “What Grand Cru Are You?” Upon answering a series of questions about taste preference, a real-time algorithm will process the answers immediately to define a specific coffee recommendation for each participant, who will then be invited to a complimentary hands on tasting of their Grand Cru match. The installation features a large, single wall of glass measuring 18 feet wide and 4 feet tall, which allows for up to six people to interact with the display at the same time.